Pneus pour voitures / vans / 4x4


Sponsoring and Partnerships


Whether on foot, on a bicycle or by car: in order to advance our values such as safety and innovation, we rely on strong and reliable partnerships wherever the highest demands are placed on the technology and quality of our products.

Together with our partners we want to thrill you for our passion for performance:

Motorsports Partnerships

About Extreme E – The electric car racing series

Extreme E

Continental is founding partner of the Extreme E series for 2019 and 2020, a new race series setting new milestones in eMobility performance and safety.

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Running Partnerships


Our tires and the soles of running shoes need safe contact with ground. Over ten years we are official supplier of rubber soles for adidas to empower athlets to excellence.

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Cycling Partnerships

Tour de France

We are official partner of the Tour de France - the toughest bicycle race in the world.  As one of the five Main Partners for the event, Continental will have great visibility throughout the tour. 

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Vuelta a España

With a punishing succession of summit finishes, the Vuelta a España is a massive test of endurance for any pro cyclist. With Continental’s sponsorship of La Vuelta, the goal is to not only showcase our high-performance tires but also to focus attention on our Vision Zero initiative – a world without road fatalities and accidents.

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Prudential Ride London

150 of the best cyclists in the world compete for the biggest prize money of any one-day classic on the professional circuit. Continental Tires is proud to be the official sponsor of the King of the Mountains competition in the 2019 Prudential RideLondon-Surrey Classic.

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Giro d’Italia

Giro d´Italia is one of the most important cycling events in the world. Being the first of the Grands Tours to take place in the professional calendar. The 2019 edition of the Giro d’Italia marks the second year of Continental’s presence as an official sponsor and Safety Partner of the Corsa Rosa.

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